Privacy

Your body is not
our data.

Updated October 16, 2026

Pfform (pfform.com) is a form-coaching product operated by Bobby M. in Newport Beach, California. This policy covers the website and the iOS app. Questions: hello@pfform.com.

What stays on your device

Your video stays on your phone. If you sign in, your scores can sync. Video and body landmarks stay on your phone for form check. Pose detection runs on-device (in the browser or the iOS app). Camera frames and any video you choose for form check are read locally. You can stop the camera at any time. Closing the app or tab drops those frames from that session.

Video reports

Video reports are saved in this browser or app on your device. You can download or delete individual reports; clearing browser data removes them.

If you sign in

We use your email only to send a sign-in code or magic link. If you sign in, workout scores — not video, not body landmarks — may sync through Supabase so your progress can restore on another device.

Delete your account

You can delete your account whenever you like. This removes your email and saved scores. Workout video and landmarks stay on your device. Delete my account.

Anonymous events

Funnel events such as session start and complete may be stored so we can see what is working. They do not include body images.

Studio search

Studio search may use maps data in your browser. Location is used to find nearby studios and is not saved as a tracking profile.

Illinois BIPA

We do not store biometric identifiers or face templates. Landmarks are computed on your device for the session and are not kept by Pfform as a lasting profile.

Not medical advice

Pfform is fitness coaching only. It is not a diagnosis, not rehab, and not medical advice. Stop if it hurts. If you have pain, are pregnant, have low bone density, or recently had surgery, see a qualified clinician or a PMA-certified teacher first.